Research from the home site Zillow indicates that homebuyers braving this uncertain market are still willing to pay for the specific features that speak to them and certain amenities may even help a home get a higher offer. According to Zillow’s research, listings that mention high-end cooking amenities such as steam ovens, pizza ovens, and professional-grade appliances can sell for as much as 5.3% more than similar homes that don’t have these features (or at least don’t mention them in their property listings).

“Not every buyer will appreciate a chef’s kitchen or a putting green in their backyard, but those who do are willing to pay more for these personalized amenities,” said Amanda Pendleton, Zillow’s home trends expert, in a statement accompanying the report. “Post-pandemic home buyers who had plenty of time for self-reflection now have a greater sense of what they want and need in a home.”

These features may help your home sell for more money, but they may also mean it takes longer to sell the home—homes with she sheds may sell for 2.5% more, on average, but they also tend to spend extra time on the market (an extra two days, typically, Zillow’s research found).

There are, however, features that may help homes sell FASTER than expected:

Keep in mind, there are also features that may hurt a home’s value, such as tile countertops.

While the housing market may be shifting, some thing remains constant: understanding your target buyer is key to success, and making strategic updates remain crucial for a successful sale. While unique features can be tempting, it’s essential to weigh their potential benefits against the risk of limiting your buyer pool or extending your selling timeline.

So, how do you strike the right balance?

  • Focus on highlighting features with broad appeal: Think natural light, updated finishes, and functional layouts. These are universally “desired” and can help attract a wider range of buyers.
  • Strategically showcase unique features: Use high-quality photos and detailed descriptions to entice buyers who value the specific amenities your home features. But be mindful that they might not resonate with everyone.
  • Price competitively: Regardless of features, ensure your asking price aligns with comparable homes in your area. An overpriced property, even with desirable features, may likely linger on the market.

Remember, the goal is to find the sweet spot between attracting the right buyer and achieving your desired goal for selling your home. By carefully considering your target audience, strategically presenting your home’s strengths, and pricing realistically, you can navigate the market with confidence and increase your chances of a successful sale.

Ready to take the next step? Contact a local real estate agent: We can help you assess your home’s unique selling points, determine the right price, and develop a targeted marketing strategy to attract qualified buyers.

Don’t wait to make your move! By taking action today, you can achieve your real estate goals in this ever-changing market.

Source: https://www.zillow.com/research/home-features-that-sell-2023-32394/

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